We regularly like to share our thoughts and insights on how founders can successfully scale their business at each stage of growth and the role of brand as a strategic tool to help achieve this.
How a brave rebrand can reinvigorate your business. Old Spice. One man. One horse. One soap. The now iconic advert was part of Old Spice’s incredibly successful rebranding programme. But
May 24th, 2019 • 2 minute read
“I’ve got this great idea to change the way we buy insurance,” exclaimed Steve. “The sector’s in the dark ages, and frankly, we just need to make it fairer and
March 29th, 2019 • 4 minute read
How people-centric branding has given fintech the edge. Finance is a dry topic for all but the rare few — the Financial Times readers, the investment bankers, my dad. For most of
February 26th, 2019 • 5 minute read
Why bad branding is to blame for Henry VIII’s whopping waistline. Unless you’ve spent the vast majority of your life hiding from history books, you’re probably quite familiar with this
January 8th, 2019 • 4 minute read
Bigger and better than ever, the Web Summit in Lisbon was attended by 69,000 participants this year. With more stands, more stages, a more international presence, and better coffee, the
November 30th, 2018 • 3 minute read
Engaging people you didn’t invite to the branding workshop. You’ve designed your business’ brand and strategy. You’re filled with confidence, pride and enthusiasm. The flip chart is being flipped at
November 15th, 2018 • 3 minute read
You’ve got a breakfast-buying app, or a new electric toothpick, or the next big pensions company. It’s brilliant, functional, problem-solving….but do we care? The truth is, probably not as much
October 5th, 2018 • 2 minute read
Why no one’s falling for your brand purpose anymore. A few years ago there was a company with a problem. They were struggling to differentiate in a commodified market. Their offer
September 19th, 2018 • 2 minute read
Startups are like ships. Stay with me now. The founder (in this soon-to-be over-egged analogy) is the captain. They know where they want to go and what route they want to
August 15th, 2018 • 2 minute read
Six months ago, I’d never heard of Wonderbly. I was a bushy-tailed want-to-be brand strategist armed with a BA honours and little else. On my first day working for Future Kings
July 10th, 2018 • 3 minute read