A single identity for multiple brand personalities

Onclusive is a partner for success for PR and communications teams, working with and empowering the world’s leading brands and agencies to modernise their communications, increase performance and demonstrate value.

We were approached to bring several brands together under a single strategy and a visual identity that could accommodate growth into the US market and positioning as the go-to provider in Europe.


Brand strategy
Brand identity
Digital brand guidelines
Multi-language website




Coming together under one roof


Our brief was to create and build Sapphire, bringing several strong and established brands (Reputation Intelligence, Onclusive, and PRGloo) together under a single, stand out brand strategy and visual identity. This new identity would need to reassure a large customer base that the service and expertise they know and love would continue whilst delivering confident ambitions for growth into new markets.


Through workshops with the client, we pinned down the core values that would stand this new brand identity above its competitors in the media analysis, PR and Comms tools industry. High performance and dynamic partnership were key building blocks for a robust brand in this space; supportive technology and collaborative people delivering success with effective, credible and quality expertise.


We’ve been hugely impressed by how FutureKings managed to unify our legacy brands into a compelling new, single identity we can all feel proud of and stand behind.

Claire Melly, Gobal Marketing Lead, Onclusive

Let's do this together!

Building on the brand name Onclusive, the ‘O’ is designed from two equal halves, graphically focusing on the core pillars of success and partnership. Adding a conversational and collaborative tone of voice with the tagline ‘On your side’ strengthens the supportive backbone of the brand. This way, Onclusive can drive business success by empowering PR and Comms teams with the right data, tools and insight.


This was a challenging project, working with multiple brands and businesses to come together to find a single, solid brand for future growth.

We're really pleased with the final results and most importantly aligning everyone around a new powerful vision for Onclusive.

Steven Anderson
Co-Founder & Executive Creative Director, FutureKings

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