Modernise and grow
Challenge
With visitor numbers slowly dropping for two years, the team asked us to refresh their brand identity and create an Organising Idea that could inspire and enable employees and volunteers to bring Brunel’s legacy to life.
Strategy
We began by reviewing the existing research, design assets, competitors and customer segments to build a strong understanding of the Trust. From there, we worked with their whole team, from senior leaders to employees and volunteers, to identify what they wanted to achieve, how and, most importantly, why. Their mission became clear: to preserve the SS Great Britain and Brunel’s legacy, and to help as many people as possible enjoy discovering them.