Aerospace Bristol
Where Imagination Takes Off
Creating a summer campaign to increase visitor numbers and raise awareness of a leading visitor attraction for different audiences.
Campaigns Copywriting & Content Design work
FutureKings and Aerospace Bristol collaborate on bold new brand campaign
News
3 min read
We’re thrilled to announce our creative collaboration with Aerospace Bristol on a brand-new heritage marketing campaign: “Where Imagination Takes Off”.
This integrated marketing campaign was developed to ignite curiosity in young minds and position Aerospace Bristol as a leading South West destination for both families and aviation enthusiasts.
View the case study
Telling a bigger story with messaging that soars
From the start it was clear: Aerospace Bristol has a powerful story to tell. Visitors can explore the iconic Concorde, witness aircraft restoration in real time, and dive into the rich legacy of British aerospace.
We saw an opportunity to go beyond exhibits and build a compelling aerospace brand campaign. Our goal? To market a museum in a way that emotionally connects with new audiences, particularly families and younger generations.
Our creative strategy positioned the museum as a place “Where Imagination Takes Off”. This museum marketing campaign combines Bristol’s rich aviation history and groundbreaking technology with the engineering excellence and aspiration that resonate with all ages.
The campaign platform was built around the concept of ‘where’; it can be a destination to visit, a city with a rich history, a neighbourhood with a community, a venue for events, and a place for learning. Aerospace Bristol is where all of these things can happen, and more.
Increasing footfall with a cross-channel marketing campaign
Launched on 30th June 2025 and running throughout the summer in Bristol, this full-service marketing agency project was rolled out across multiple channels, including digital, outdoor, and print media.
The messaging for this new heritage marketing campaign was designed with a family-friendly focus, including a “Kids Go Free” promotion landing in 70,000 homes. We created a single messaging platform with the flexibility to speak to diverse audiences, including both parents with kids and aviation enthusiasts.
This project showcases how collaborative marketing strategies can transform perception and boost visibility for museums with thoughtful, creative work. From compelling visuals to a refreshed tone of voice, we’ve helped reposition Aerospace Bristol as a vibrant, inclusive space where discovery and imagination come together.
Celebrating a summer of discovery at Aerospace Bristol
The campaign launches alongside a packed summer schedule at the museum, including:
- Gromit Unleashed 3 Sculpture (30th Jun – 31st Aug)
Blast off on this year’s Aardman trail by grabbing a selfie with Beagle 3, our extraterrestrial Gromit [link]. - Hangar 16R: Home of the Rolls-Royce Aerospace Collection (From 1st Aug)
Be among the first to experience the historic Rolls-Royce Heritage Trust collection of iconic engines in their brand new home. - Cheers Drive! 150 years of Bristol trams & buses (9th Aug)
Explore beautiful and historic commuter vehicles and even take a local ride on a vintage bus! - VJ Day 80 (14th Aug)
Discover our WWII history and experience what it was like inside a real air raid shelter with the new Filton Blitz Experience.
Looking Ahead
At FutureKings, we believe branding should do more than look good – it should resonate, connect, and inspire. Working with Aerospace Bristol to tell their story has been so much fun, and we’re excited to see how this campaign will spark curiosity and drive new visitors through the doors this summer.
Sally Cordwell, CEO at Aerospace Bristol, put it best:
“This campaign is about building our story, not just as a museum, but as a destination. We want people of all ages to feel like imagination takes off here, and FutureKings helped us bring that message to life.”
