Helping Ironbridge Valley of Invention boost visitor numbers
News
1 min read
The Ironbridge Valley of Invention spans 10 museums and celebrates the birthplace of the Industrial Revolution. The team needed a fresh approach to reignite interest and attract new audiences.
That’s where FutureKings came in.
It was exactly the kind of brief we love to get stuck into:
- build awareness of an incredible destination
- highlight the wide range of activities on offer
- create a campaign flexible enough to engage diverse audience segments
An effective and simple solution
Working closely with the Ironbridge team, we used our wide-ranging brand strategy, design and experience skills to create a bold, flexible campaign.
We developed a campaign platform built on the existing brand strategy, and crafted a set of key messages for each target segment and each different part of the attraction. Ensuring the marketing campaign could work across both high-level, brand building and performance or seasonal objectives was another key consideration for the copywriting team.
Our design team used the existing brand guidelines to develop a clear set of creative principles for the campaign. They needed to maximise the distinctive brand assets whilst ensuring effectiveness across a mix of traditional and digital media: out-of-home, social media and display ads.
The resulting campaign focused on bringing the history and excitement of Ironbridge to life by showcasing the experiences on offer.
The results?
A campaign designed to drive engagement and boost visitor numbers, encouraging more people to experience this informative and fun slice of history. View the case study.
Work with us
As well as working with visitor attractions like Ironbridge, SS Great Britain, We The Curious and Forestry England, we also help all kinds of startups and growing businesses to refresh their brands and reach more customers through compelling campaigns. So let’s chat about how we can help you.