We’re not coming back (and we’re thriving)
Opinion
2 min read
Lately, we’ve noticed a wave of agencies and companies calling people back into the office. Full-time, part-time, three days a week—whatever the formula, it all feels a bit backward to us.
We’ve always been location agnostic. FutureKings was born straddling London and Bristol. But COVID didn’t just change how we worked; it gave us full permission to embrace hybrid working properly. And we haven’t looked back. One of our guiding principles (coined by Ben, our Founder and MD) is simple: we don’t mind where you are or when you work, as long as the work is exceptional, deadlines are met, and meetings aren’t missed. That’s it.
We’ve built a way of working that just works. A close-knit team, smart processes, and the right tools all make it possible. But maybe it’s more than that.
- Is it because of what we do?
- Is it because we’re a small team?
- Is it because our culture is built on real connection?
- Is it because we’ve worked together for so long?
- Is it simply that we trust each other?
Probably all of the above.
And here’s what that looks like in practice:
Clearer thinking. More focused, sharper, creative work. A better balance between work and life, whether that’s being around for the school run or having the freedom to work from anywhere. So far: Cornwall, Wales, Amsterdam, Cape Town… and counting.
And that doesn’t mean we’re forcing everyone to work from home. We want them to do their best work from wherever they feel most comfortable. For some of us, that’s a 3rd wave coffee shop in the center of town. For others, it’s sharing a space with other creatives at Desklodge in Bristol or Mindspace in Amsterdam. And on a rainy day, on the couch with a warm drink is where we feel most productive.
The surprising thing? The more physically spread out we are, the closer we’ve become as a team.
Remote-first isn’t a compromise for us. It’s a catalyst for better thinking, better balance, and better work.
We’re not saying it’s right for everyone. But it’s definitely right for us.
When we looked through the archives for photos of us working together, a common theme started to emerge…
