A programme designed to help companies create a consistent brand strategy, internally and externally, to deliver growth more effectively.
Scaling is both exciting and challenging, but ensuring that all people in the business are aligned around one business strategy is key to drive growth.
We create a single business idea that underpins and drives decision making across and down through the organisation. We call this an Organising Idea.
But managing growth is a big challenge for founding teams. The culture of a business fundamentally shifts during growth and founders can lose direct control of some aspects.
Accessing the best talent, entering new markets and building leadership skills are the new challenges*.
But inconsistency creeps in and gaps in confidence begin to appear.
This is where brand can help.
We review your brand strategy and take it to the next level by creating an Organising Idea. It sits at the heart of the business, underpinning and unifying your vision, values and purpose.
We encapsulate the founding team’s truth about your organisation. This establishes a platform to define and create consistent attitudes and behaviours as you scale.
By defining the total employee and customer experience from the inside out, everyone is aligned internally and externally using your brand.
Since launching in 2008, PrivateFly had grown rapidly, but the market had changed and their key differentiator (their technology model) had been copied by competitors. They approached us to help rebrand their business in order to increase their market share.
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