Pivot and soar
Challenge
Since launching in 2008, PrivateFly had grown rapidly, but the market had changed and their key differentiator (their technology model) had been copied by competitors. They approached us to help rebrand their business in order to increase their market share.
Strategy
We kicked things off with our What? Why? How? workshop to really understand who they were as a business and get under the skin of their market, customers and competitors.
We quickly realised what PrivateFly’s key differentiator was: their people. This wasn’t just a job for them, they were all genuine aeronautical enthusiasts and it really was their passion. This love for what they do and service excellence informed our branding strategy going forward.