Where Imagination Takes Off

Right from the beginning, it was obvious that Aerospace Bristol has a powerful story to tell. Visitors can climb aboard Concorde, see live restoration projects, and explore Bristol’s amazing connection to aerospace history.

But they wanted to redefine public perception – from seeing them as a traditional museum to understanding that they are an engaging and tactile, family-friendly destination of discovery, that sparks imagination and inspires future aviators. With major events on the horizon and a packed summer programme full of exciting experiences, the time was right to refresh their voice, visuals, and outreach with a new campaign.

The challenge for us wasn’t just attracting footfall, it was rewriting expectations. Moving from passive exhibits to active exploration, from static history to living curiosity. The brand needed a clear and compelling story that could be delivered across platforms and spark all sorts of imaginations.

We worked closely with the team at Aerospace Bristol to bring their bold vision to life, helping them express what makes the museum so much more than just a collection of aircraft. Our aim was to position the museum as the place where past, present, and future aviation stories combine, with a campaign aimed at expanding Aerospace Bristol’s reach among families, young people, the local community and aviation enthusiasts.

We developed a creative strategy that positioned Aerospace Bristol as more than a museum, but also as a place: a destination to visit in a vibrant community, set within a city filled with amazing history. A venue to hold exciting events at and a place to learn and be inspired. It’s a launchpad for ideas, adventure and innovation.

Our messaging leaned into the emotional potential of flight and discovery, tying together the museum’s heritage, the excitement of engineering, and the family-friendly magic of exploring together. Aerospace Bristol is where all of these things can happen for all sorts of people.

At the heart of it all, Aerospace Bristol is “Where imagination takes off.”

The messaging platform was designed with flexibility in mind. The core ‘Where’ concept delivered brand consistency, always tying back to that sense of place, but it could also accommodate diverse audiences with varied needs. Beyond the headline messages, we developed new descriptors, which outlined the broad range of experiences people could have at Aerospace Bristol, and gave more context to the full day out.

The swooping curves of the campaign’s design support the messaging by following Concorde’s own beautiful aerodynamics and visualise the idea of imagination taking off. We used their primary brand red but also introduced a yellow to highlight calls to action. Working with photographer Adam Gasson, we created a suite of striking images that demonstrate the full range of experiences at the attraction and help people imagine what their own day out might look like.

“What we learned during this project is that Filton simply would not exist had it not been for those early pioneers who saw an opportunity. Our outrageously simple but powerful concept, ‘Where…’, builds upon that heritage. It’s an invitation to visitors and gives Aerospace Bristol the flexibility to communicate to different audiences and firmly positions them as a destination – not just a day out but one of true historical significance.”

Ben Hostler – Digital Director, FutureKings