Empowering a consultancy's entry into new markets
Berkshire Consultancy is a successful business with 30 years experience partnering with private, public, and Higher Education clients. Specialising in leadership, management and team development alongside EDI training, an MBO had given the team an opportunity to explore new markets and new services. And they knew a fundamental part of reaching new clients (and retaining existing ones) meant ensuring the brand messaging and identity were clear and compelling.
We worked with the team to develop a clear understanding of their target audiences through customer personas, identifying the key needs, challenges and opportunities for each. We also analysed their competitor set to understand where the brand could compete effectively and build distinctiveness.
Our key insight from the discovery work focused on the creative and inspiring nature of the way Berkshire’s team developed and delivered their training. For them, getting out of bed in the morning is all about finding what fires people’s imaginations and sparks their passion.
We captured that energy in a brand that balances reliable professionalism with dynamic expression. An illustrative image style and unexpected colour palette breaks conventions of the dry, corporatised world of consultancy. Copy can be both punchy and bold with short, two-word headlines or it can ask questions that cause pause for thought and reflection (like any good consultant should do).
“Challenging, positive, insightful and ambitious to do something different to their competitors. We helped Berkshire Consultancy break free from the industry norms with a powerful and confident look and feel that is full of life and energy. We delivered the verbal and visual framework to launch the team into the next phase of their development.”
Tom Crawshaw
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Its time to get the ball rolling. We’d love to have a chat to see how we could help.