Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
Carifit - Stronger. Together.
Building the Peloton of babywearing workouts
Carifit offers a complete babywearing fitness solution through workouts, a carrier, an online community, nutrition, and more. With business expansion on the horizon, their brand needed to organise for growth. The combination of promoting physical and mental wellbeing while nurturing the bond between parent and child, drove the simple and powerful Organising Idea: ‘Stronger. Together’.
Services Delivered
- Brand identity
- Brand strategy
- Packaging
- UI
- UX
Results to come
Results for this project are forthcoming.
We went to FutureKings with a pretty big ask: capture the essence of Carifit, refine our key messages, transform our look and place our core mission at the heart of our brand so that we’re ready to disrupt and stand out in two huge and very different markets! Carifit was my baby and the thought of someone dismantling years of organic growth and hard work was very stressful. But for a Founder it’s emotional, challenging and ultimately game-changing.
From web, to app, to packaging, to social media, and our beautiful Carifit+ carrier itself, FutureKings work is now evident everywhere and I could not be more proud - it’s another monumental leap forward for Carifit as a brand and as a business!
Related Work
VPG
Bringing global consistency, retaining local expertise
A B2B brand strategy to unite disparate business elements and a brand identity to stand out in a competitive market and prepare for global growth.
Brand experience Brand identity Brand strategy Environments UI UX
Huboo
130% growth, equal to £20m of new business
A creative identity for universal, yet distinctive, brand codes, and to drive growth and consistency. Delivered 130% growth, equivalent to £20m new business.
Brand experience Brand identity Brand strategy UI UX Website
Get in touch
Do you have a project in mind?
Its time to get the ball rolling. We’d love to have a chat to see how we could help.