Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
Chetwood - No nonsense banking
How we helped 3 founders build a bank from scratch.
Chetwood’s vision to use state-of-the-art technology to change the face of financial services and make peoples’ lives easier needed a brand that set them apart in the fintech industry. It also needed the flexibility to host a suite of sub-brands. We created a hybrid brand architecture that matched their ambition under the simple expression: ‘Be the change’.
Services Delivered
- Brand experience
- Brand identity
- Brand strategy
- Design work
- Guidelines
- Naming
- Website
From startup to Digital Bank
- £ 150 m PE funding in 2017
- 4 product brands launched
- 200 + staff increase in 5 years
- Launched Chetwood Bank in 2024
- Named in FinTech top 50
FutureKings helped us to define our brand strategy and identity approach for Chetwood Financial, across our multiple product brands and the main Bank brand. They worked with us to establish and embed our brand principles and have brought energy and challenging ideas to the process, enabling us to create a brand that truly represents our company to our customers, and is engaging for our growing team.
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