Revival of the fittest
Challenge
After a period of rapid organic growth, Tone and Sculpt needed to refresh their brand to take them to the next level and support global expansion. While retaining their core DNA, we needed to evolve their identity to represent and bolster their dedicated team, engage and grow their online community, and provide a tone of voice for new marketing channels, like TV and OOH.
Strategy
We worked with the client to identify their core focus; to engage, unify and inspire confidence in a community of women looking to shape their inner and outer strength. They needed a brand that would ignite its community’s self-belief, and empower them to work towards their true potential.