EVOLVEYOU

Brand evolution to accommodate growth

EvolveYou has a big ambition; to be the biggest female-focused fitness app in the world. Its purpose is to change women’s lives by building confidence through fitness and community. 

Previously known as Tone and Sculpt, they approached us to evolve their brand to accommodate expansion into new marketing channels and to engage and grow their community.

WHAT WE DID

Brand strategy
Brand identity
Naming
Brand guidelines
Website & App UI

RESULTS

TBA

Image-4-C

Revival of the fittest

CHALLENGE

After a period of rapid organic growth, Tone and Sculpt needed to refresh their brand to take them to the next level and support global expansion. While retaining their core DNA, we needed to evolve their identity to represent and bolster their dedicated team, engage and grow their online community, and provide a tone of voice for new marketing channels, like TV and OOH.

STRATEGY

We worked with the client to identify their core focus; to engage, unify and inspire confidence in a community of women looking to shape their inner and outer strength. They needed a brand that would ignite its community’s self-belief, and empower them to work towards their true potential.

Workshop-Image-1
Workshop-Image-2
Client-Quote-Avatar-1

FutureKings’ process ensured we never lost sight of our core values, letting us take bolder steps to evolve our brand without losing touch with our mission.

Krissy Cela, Founder, EvolveYou

Sourced and crafted

The brand’s purpose is to change women’s lives by building confidence through fitness and community. We workshopped an organising idea that consolidated self-belief and togetherness into one overarching brand identity, to inform their style and tone of voice.

“Let’s do this!” confidently shouts that we - together as a team - are active and motivated to achieve whatever goals we strive for. A strong statement for a confident and supportive brand. It says that you’re already great and we can help you reach further. Find your evolution with EvolveYou.

Image-1
Image-2
Image-3-A
Image-3-C
Image-3-B
Image-4-A
Image-5-A
Image-5-D
Image-5-B
Image-5-C
Image-6-A
Image-6-B
Image-7-A
Image-7-C
Image-7-B
Image-8-B
Image-8-A
Image-9-A
Image-9-B
Image-10-D
Image-10-A
Image-10-C
Image-10-B
Image-4-B

We love what EvolveYou are doing so it was great to help them build a brand that can confidently speak about their purpose and values with a distinctive voice.

Steven Anderson
Co-Founder & Executive Creative Director, FutureKings

Prev
Onclusive
Next
KiteEdge

Follow us

Win today. Rule tomorrow.

© 2023 Future Kings Limited - A Mr B & Friends company

dba-logo-white-2