Case Study
Berkshire Consultancy
Let's do this!
Branding the world's largest female health and wellbeing community
EvolveYou has a big ambition; to create the biggest female-focused fitness app in the world. They needed a new brand that would ignite its community’s self-belief, empower women to work towards their true potential and accommodate global expansion. ‘Let’s do this!’ Is a strong statement for a confident and supportive brand that knows you are already great and can help you reach further.
Services Delivered
- Brand identity
- Brand strategy
- Naming
- UI
- UX
- Websites & Apps
Results post brand launch
-
32 %
Uplift in new customer acquisition within first month
FutureKings’ process ensured we never lost sight of our core values, letting us take bolder steps to evolve our brand without losing touch with our mission.
Revival of the fittest
Challenge
After a period of rapid organic growth, Tone and Sculpt needed to refresh their brand to take them to the next level and support global expansion. While retaining their core DNA, we needed to evolve their identity to represent and bolster their dedicated team, engage and grow their online community, and provide a tone of voice for new marketing channels, like TV and OOH.
Strategy
We worked with the client to identify their core focus; to engage, unify and inspire confidence in a community of women looking to shape their inner and outer strength. They needed a brand that would ignite its community’s self-belief, and empower them to work towards their true potential.
Sourced and crafted
The brand’s purpose is to change women’s lives by building confidence through fitness and community. We workshopped an organising idea that consolidated self-belief and togetherness into one overarching brand identity, to inform their style and tone of voice.
“Let’s do this!” confidently shouts that we – together as a team – are active and motivated to achieve whatever goals we strive for. A strong statement for a confident and supportive brand. It says that you’re already great and we can help you reach further. Find your evolution with EvolveYou.
©EvolveYou
©EvolveYou
©EvolveYou
©EvolveYou
We love what EvolveYou are doing so it was great to help them build a brand that can confidently speak about their purpose and values with a distinctive voice.
Ben Mott
Founder & Managing Director, FutureKings
