Discover and define
Challenge
In the UK there are over £20bn in unclaimed assets, but customers either don’t know they’ve lost their assets or are unsure how to find them. The FindOurShare platform needed a name that offered standout from the more functional competitor names and conveyed both their purpose and friendliness.
Strategy
We started by conducting workshops with the senior team to get to know the platform and their ambitions. Their mission was simple: to help people reconnect with their lost assets. However, it became clear that their audience knew little about asset search tools, any many didn’t even know they had unclaimed assets to find.
We kicked off by analysing their competitors – what they offered, how they described what they did and any thematic trends in their naming. We discovered their names broadly fell into three categories: functional names, descriptive names and abstract names.