Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
Gretel - Bring things together
16th top fintech startups, 2024
Gretel is an online platform that enables members to locate and reclaim the £20bn of lost savings and pensions accounts in the UK. Previously called FindOurShare, they approached us to rename and rebrand the business to increase stand out and reach more customers. As they helped people create a path back to their lost assets, we settled on the name Gretel (breadcrumbs, geddit!?) and created a bright, impactful brand identity to stand out from competitors.
Services Delivered
- Brand identity
- Brand strategy
- Design work
- Naming
Results post rebrand
- 16 th Top fintech startups, 2024
- 1 st Consumer Champion, MoneyAge Awards 2024
The journey FutureKings took us on went beyond just naming. During the process they also helped us to better articulate our purpose to help people reconnect with lost assets, and that we are on their side. The name Gretel perfectly reflects that we want to help bring peoples’ lost assets back home.
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Bringing global consistency, retaining local expertise
A B2B brand strategy to unite disparate business elements and a brand identity to stand out in a competitive market and prepare for global growth.
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