HEIDI

Rebrand, reposition and expand

Heidi use smart technology to connect people to low cost, high quality mountain holiday destinations in just a few quick clicks.

Previously known as Ski Zoom, they approached us to rework and reposition their brand to accommodate expansion beyond ski and snowboard holidays and into year-round mountain breaks.

WHAT WE DID

Brand strategy
Brand architecture
Brand identity
Naming
Brand guidelines
UI Design System
Launch campaign

RESULTS

Launched to market May 2022.

A brand for all seasons

CHALLENGE

Having disrupted ski and snowboard holiday bookings with smart technology, Ski Zoom wanted to push their offer beyond the winter season and into summer. The team asked us to develop a new brand identity to resonate with their core audience while communicating a broader offer to new markets.

STRATEGY

Through a process of discovery with the client, we were able to establish the core rationale for expanding their brand beyond skiing and winter. What fuels everything they do is a love of being in the mountains. They wanted to inspire more and more people to discover the power of the mountains, all year round, because everyone’s happier and healthier from experiencing them. This would form the bedrock of their new brand identity.

We have been really pleased with Future Kings’ creative output, but also surprised and delighted at how well though out and holistic the strategic approach was. It truly brought out the DNA of our brand and I would recommend it for any early stage business.

Marcus Blunt, Co-founder, Heidi

Finding Heidi

Establishing the brand’s personality was key to building a look and feel that matched the company’s ambitions. Their smart technology lets you find your perfect holiday in just a few clicks, just like that dependable friend who has bright ideas but can also make them happen. They’re the friend who says: “Let’s go!”

This brand personality soon took the form of Heidi; a character from the eponymous children’s story of a young girl’s adventures in the Swiss Alps. Heidi communicates the brand personality, its values and of course, is evocative of the mountains.

We had great fun injecting character into Heidi's brand. The key was to establish its personality. Heidi, like the people who work there, is that friend you have who can organise everybody onto a holiday, get everything spot on, and still be the heart and soul of the party.

That's how we wanted people to see the brand.

That's Heidi.

Steven Anderson
Co-Founder & Executive Creative Director, FutureKings

Rebrand, reposition and expand

Win today. Rule tomorrow.