Case Study
Berkshire Consultancy
Find your freedom with Heidi
From 2.7% to 7.1% market share in 3 years
FutureKings has been Heidi’s brand and creative agency since 2021, helping them rebrand from SkiZoom to Heidi and supporting revenue growth from 8.8m pa in 2022 to 37m in the year to 2024. So, when the team secured funding to support their ambitious growth plans, they approached us to deliver a brand campaign. This meant refreshing the strategy to build on customer insight, and then developing an emotive campaign platform to work across media.
Services Delivered
- Brand strategy
- Campaigns
- Design work
Campaign Results
-
1829000 +
Youtube views in the 1st month
Through extensive research we learnt that what skiers really want from a ski holiday, is freedom. It was an emotional benefit our customers already valued from Heidi, even though we’d never talked about it in that way before. FutureKings have helped us unlock that and bring it to life, through an animated winter wonderland. Over a series of ads, viewers visit the same snowy scene at different times of day, and see it through different eyes – with a whimsical script that we hope brings a smile and makes the campaign distinctive and memorable.
