Heidi Peak Season Campaign - Find your freedom with Heidi

Through extensive research we learnt that what skiers really want from a ski holiday, is freedom. It was an emotional benefit our customers already valued from Heidi, even though we’d never talked about it in that way before. FutureKings have helped us unlock that and bring it to life, through an animated winter wonderland. Over a series of ads, viewers visit the same snowy scene at different times of day, and see it through different eyes – with a whimsical script that we hope brings a smile and makes the campaign distinctive and memorable.