Let's go!

A brand for all seasons

Challenge

Having disrupted ski and snowboard holiday bookings with smart technology, Ski Zoom wanted to push their offer beyond the winter season and into summer. The team asked us to develop a new brand identity to resonate with their core audience while communicating a broader offer to new markets.

Strategy

Through a process of discovery with the client, we were able to establish the core rationale for expanding their brand beyond skiing and winter. What fuels everything they do is a love of being in the mountains. They wanted to inspire more and more people to discover the power of the mountains, all year round, because everyone’s happier and healthier from experiencing them. This would form the bedrock of their new brand identity.

Finding Heidi

Establishing the brand’s personality was key to building a look and feel that matched the company’s ambitions. Their smart technology lets you find your perfect holiday in just a few clicks, just like that dependable friend who has bright ideas but can also make them happen. They’re the friend who says: “Let’s go!”

This brand personality soon took the form of Heidi; a character from the eponymous children’s story of a young girl’s adventures in the Swiss Alps. Heidi communicates the brand personality, its values and of course, is evocative of the mountains.

We had great fun injecting character into Heidi’s brand. The key was to establish its personality. Heidi, like the people who work there, is that friend you have who can organise everybody onto a holiday, get everything spot on, and still be the heart and soul of the party.

That’s how we wanted people to see the brand.

That’s Heidi.

Ben Mott
Founder & Managing Director, FutureKings