Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
Huboo - Enabling growth
130% growth, equal to £20m of new business
Huboo is an eCommerce fulfilment partner that uses great people and smart technology to enable businesses to grow. Having scaled quickly, Huboo needed to organise their brand for the next stage of their growth. The challenge was to ensure that their creative identity showcased universal, yet distinctive, brand codes. To drive that growth and consistency, we created an Organising Idea for their business: ‘Enabling Growth’.
Services Delivered
- Brand identity
- Brand strategy
- UI
- UX
- Websites & Apps
Results post brand launch
- 130 % Growth, equal to £20m of new business
- £ 29 million series B investment secured
- 1100 New clients won, along with 200 new staff and <1% turnover
We worked with FutureKings to reposition and relaunch the Huboo brand to set the foundations for global expansion. The FutureKings strategic process took us on exactly the right journey to find the right compelling positioning that served our customers, our people, and our business ambitions. Then, they expertly brought this positioning to life through creative and digital expression, which has already had significant impact internally and externally.
Related Work
Carifit
Building the Peloton of babywearing workouts
With business expansion on the horizon, they needed a brand to organise for growth and deliver a seamless experiences both online and in retail.
Brand identity Brand strategy Packaging UI UX
VPG
Bringing global consistency, retaining local expertise
A B2B brand strategy to unite disparate business elements and a brand identity to stand out in a competitive market and prepare for global growth.
Brand identity Brand strategy Design work UI UX
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