Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
Brunel’s SS Great Britain - It's more than a ship...
12.5% increase in visitor numbers
The SS Great Britain Trust is a Bristol-based charity that manages Brunel’s famous ship. They needed help boosting visitor numbers with a full brand refresh and ongoing campaign support. The challenge was to communicate the breadth of experience at an attraction typically believed to be just a rusting iron hull. By saying ‘It’s more than a ship…’ we created excitement around the potential of everything else the SS Great Britain is and can be.
Services Delivered
- Brand identity
- Brand strategy
- Campaigns
- Design work
- Packaging
Results post brand launch
- 12.5 % increase in visitor numbers
The SS Great Britain Trust is responsible for sharing the life and legacy of Isambard Kingdom Brunel with the world. FutureKings helped us tell our story, align our team and make advocates of everyone who passes through our gates. Without them, achieving our five-year strategic plan wouldn’t be possible.
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