Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
Bringing global consistency, retaining local expertise
VPG (Veterinary Pathology Group) is a UK-based testing and pathology service used by veterinary practices to diagnose animals. Our brand challenge was to unite disparate business elements, prepare for global growth and tackle an increasing threat from international competitors. By delivering consistency we were able to make VPG’s brand stand out from the crowd and communicate the expert, human experience they deliver through our Organising Idea: ‘Excellence. Everywhere.’
Its time to get the ball rolling. We’d love to have a chat to see how we could help.