From rebrand to revenue growth to a first national brand campaign: FutureKings + Heidi

Since 2021, we’ve been the brand and creative partner for Heidi, guiding them through a successful rebrand from SkiZoom Ltd, to Heidi, to achieve an impressive revenue leap — from £8.8M in 2022 to £37M in 2024.

So, when Heidi secured funding to help fuel their ambitious growth, they again turned to us. This time, our challenge was all about crafting a high-impact brand campaign to deliver immediate sales in the 2025 ski season as well as building long-term brand value.

Our approach? We used the deep customer insight the Heidi team had been building to revisit and refine the original brand strategy. Then, we developed an emotive, multi-channel campaign platform to help drive engagement, using customer testing to help refine the creative. We also ensured the creative execution had real brand-building potential, linking back to the core brand associations we’d developed as part of the strategy.

We are monitoring the impact of the campaign, working with our media agency partner, The Nest, and will share the highlights as soon as we can, once the current winter season finishes and the final results are in.

Sarah Cramer, Heidi’s Brand Marketing Director, said:

‘Through extensive research we learnt that what skiers really want from a ski holiday, is freedom. It was an emotional benefit our customers already valued from Heidi, even though we’d never talked about it in that way before. FutureKings have helped us unlock that and bring it to life, through an animated winter wonderland.’

Ben Mott, FutureKing’s founder said:

“Never a prouder moment than to see an early stage client experience the success that Heidi has had, so far. We know there is more to come as we continue to provide support in telling their story – which is an amazing one – a wonderful team offering a solution to the ski booking market that did not exist, and building a brand that disrupts the category.”

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