Crest Experiences
Brand identity & strategy for Crest Experiences
Positioning Crest Experiances as experts in active leisure destinations and supporting their inland surfpark vision.
Brand identity Brand strategy Design Guidelines
Find your freedom with Heidi
From 2.7% to 7.1% market share in 3 years
FutureKings has been Heidi’s brand and creative agency since 2021, helping them rebrand from SkiZoom to Heidi and supporting revenue growth from 8.8m pa in 2022 to 37m in the year to 2024. So, when the team secured funding to support their ambitious growth plans, they approached us to deliver a brand campaign. This meant refreshing the strategy to build on customer insight, and then developing an emotive campaign platform to work across media.
Services Delivered
- Brand strategy
- Campaigns
- Design
Campaign Results
-
1829000 +
Youtube views in the 1st month
Through extensive research we learnt that what skiers really want from a ski holiday, is freedom. It was an emotional benefit our customers already valued from Heidi, even though we’d never talked about it in that way before. FutureKings have helped us unlock that and bring it to life, through an animated winter wonderland. Over a series of ads, viewers visit the same snowy scene at different times of day, and see it through different eyes – with a whimsical script that we hope brings a smile and makes the campaign distinctive and memorable.
Related Work
Durstons
See the difference with Durstons
A complete brand refresh, from logo to packaging & website, with a supporting launch campaign to grow sales and boost brand standout.
Brand identity Brand strategy Campaigns Design Guidelines Packaging UI UX Websites & Apps
Newt Natural Capital
Growing value and reducing risk in natural capital
Launched in May 2024, Newt Natural Capital has a unique, multi-disciplinary and expert approach to assessing, advising on and bringing integrity to the best Natural Capital Investments.
Brand identity Brand strategy Guidelines UI UX Websites & Apps