Created without compromise

Turning a product into a platform for change

With successful products in market and an existing brand, LØUCO approached us to help them build their next stage of growth.

Services Delivered

LØUCO is redefining female wellness by offering something different: scientifically-backed protein products designed specifically to enrich women’s health at every stage of life.

LØUCO was soft launched in December 2024 with two products, Perform & Nourish. The products received rave reviews from customers for their taste and for delivering clear results, including improved energy and mental clarity. It was clear the products worked fantastically well.

Following a successful application to an accelerator programme, LØUCO received support to develop their brand strategy and identity. The work gave the business a solid foundation, particularly through its visual identity. As the business evolved, the brand strategy needed sharpening to support the next phase of growth.

This project was perfect for our Organise & Optimise programme, which is designed specifically for clients updating and refining existing strategies, identities or brands.

We approached the project with a clear focus on optimising the great work done to date, so the team would have everything they need (and nothing they didn’t!) to build a future-proof foundation for growth.

We started by reviewing the existing brand to ensure it was fit for LØUCO’s ambitious growth plans. We also examined the market, building context around the category along with undertaking a competitor audit. Working closely with the team, we used their sales insight and research to develop customer personas to target the brand at the right audiences for growth.

It was clear from this early work that we needed to use brand to help position the price point. We also had to build distinctiveness in a crowded category.

With all the insight in place, we worked closely with the founders to build a revised strategic platform and tone of voice. This was all about moving from a product to a platform and giving the founders a position of confidence from which to engage their audience.

We positioned LØUCO as a premium brand with a clear, engaging story at its heart. Part of this story was building community, so we emphasised LØUCO’s role as a thought leader in the space, sharing their scientific insight and proven, premium ingredients.

A comprehensive message house for each product was developed to enable the team to engage with customers at key points in the sales funnel. We also refined some of the existing brand toolkit elements including a simplified brandmark suite to aid implementation, a new lilac accent and stronger typographical hierarchy with the existing brand typefaces.

Info

LØUCO is redefining female wellness by offering something different: scientifically-backed protein products designed specifically to enrich women’s health at every stage of life.

LØUCO was ‘soft launched’ in December 2024 with two products, Perform & Nourish. The products received rave reviews from customers for taste and for delivering clear results, including improved energy and mental clarity. It was clear the product worked fantastically well.

The Challenge

Following a successful application to an accelerator programme, LØUCO received support to develop their brand strategy and identity. This work was positively received, and the team were happy with the visual identity. However, the brand strategy didn’t provide the right foundation for the next phase of growth. The team needed to clearly articulate what made them different, communicate the product’s premium positioning and harness the brilliant customer feedback.

The Approach

This project was perfect for our Organise & Optimise programme, designed specifically for clients with existing strategies, identities or brands. It’s an approach for those who need to update and refine their brand to seize opportunities or prepare for a change in circumstances.

We started by reviewing the brand work done to date to ensure it was fit for LØUCO’s ambitious growth plans. We also examined the market, building context around the category along with undertaking a competitor audit. Working closely with the team, we used their sales insight and research to develop customer personas so we could target the brand at the right audiences for growth.

It was clear from this early work that we needed to explain the price point and embrace the ‘premiumness’ of the product. We also had to build distinctiveness in a highly crowded category of similar stories and similar key messaging. Finally, we had to overcome the questionable claims of competitors.

With all the insight we needed in place, we then worked closely with the founders to build on the existing work through a revised strategic platform and tone of voice. A comprehensive ‘message house’ for each product was developed to enabled the team to engage with customers at key points in the sales funnel.

What We Delivered

We updated the brand strategy to position LØUCO as a premium brand with a clear story at its heart. Central to this was building community, so we shifted the brand positioning to emphasise LØUCO’s role as a thought leader in the space, sharing their scientific insight and proven, premium ingredients. This was all about moving from a product to a platform – giving the founders a position of confidence from which to engage their audience.

This new positioning meant redefining LØUCO’s verbal identity and key messaging, along with some subtle design updates to reinforce the existing identity.

We refined some of the existing brand toolkit elements including a simplified brandmark suite to aid implementation, a revised colour palette introducing a new lilac accent and stronger typographical hierarchy with the existing brand typefaces.