Minimum Viable Brand Programme

A 12 week programme that enables early stage startups to clearly articulate their ambitious idea ready for investment.

Making your ambitious idea real for investors

Too many startups miss out on investment opportunities by not having a simple, yet compelling story. That’s why we built the Minimum Viable Brand Programme (MVB). We use brand as a strategic business tool to bring your business strategy to life, align your founders’ thinking and get investors as excited as you.

Our MVB Programme gives you everything you need to make an impression and get funding. Fast. It’s your ambitious idea made real.

The problems we're solving

Investment in earliest stage startups has dramatically reduced since COVID-19 lockdown and just adds to the slowing trend in number of investments as reported by Beauhurst in Q1 2020. In fact, we saw the lowest number of deals since 2014.

Our job is to make you stand out in increasingly competitive times and make a compelling first impression.


Only 5% of business plans are read beyond the executive summary*.

51%** of founders state access to funding is the biggest obstacle to growth.

38%** of startups say seeking investors is a distraction from the business.


FutureKings were the perfect branding partners for our startup. Their professionalism and knowledge helped us to rationalise our thinking and explain who we are in terms anyone, from investor to user, could understand.

Vishnu Thurparti, Founder, Invisage

Proven 12 week programme

Our MVB programme gives you everything you need to secure investment. Our programme is a collaborative series of workshops that can be run remotely using online conferencing and engagement tools.

The programme outputs include investor deck, investor website and brand toolkit and equates to approximately 6 days of your time, allowing you to get on with running your business.


The first 6 weeks focus on aligning the founder team ambitions, creating your story and your core proposition. 

The second 6 weeks bring your idea to life, creating your brand expression and investment materials. 

Flexible commercial models

We offer a balance of payment with deferred fees in exchange for equity so you can get the benefits of strong branding now. By sharing the risk, we’re 100% committed to using our expertise in brand strategy, design, copywriting and digital to achieve your ambition.


If you want to learn more about how our programmes could help your business, get in touch with Andy Snuggs, Managing Partner.

Call or WhatsApp on +44 (0)7880 790239

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