
Heidi
Revenue increase from £8m to £40m in 2 years
Giving their brand a new personality that speaks to their love of the mountains, and delivering revenue increase from £8m to £40m in 2 years.
Brand identity Brand strategy Guidelines Naming
130% growth, equal to £20m of new business
Huboo is an eCommerce fulfilment partner that uses great people and smart technology to enable businesses to grow. Having scaled quickly, Huboo needed to organise their brand for the next stage of their growth. The challenge was to ensure that their creative identity showcased universal, yet distinctive, brand codes. To drive that growth and consistency, we created an Organising Idea for their business: ‘Enabling Growth’.
We worked with FutureKings to reposition and relaunch the Huboo brand to set the foundations for global expansion. The FutureKings strategic process took us on exactly the right journey to find the right compelling positioning that served our customers, our people, and our business ambitions. Then, they expertly brought this positioning to life through creative and digital expression, which has already had significant impact internally and externally.
Its time to get the ball rolling. We’d love to have a chat to see how we could help.