Organising Idea Programme
A programme that helps companies transform to meet changing market and customer needs by using brand to embed new strategies.
Bring your strategy to life
You may be a leader in a corporate enterprise, an owner-managed business, or a fourth generation family business… but one thing you have in common is an ambition to adapt and seize opportunities.
Our Organising Idea Programme is tailored to your business. It recognises your unique story and your unique business strategy.
Proven processes will challenge your ambition as a team and take your business forward by defining and creating a brand that clearly reflects what you want your business to be recognised for.
FutureKings were instrumental in helping us get organised. Their support enabled us to create clarity and simplicity across our group, and build a consistent experience that still allowed group businesses to maintain their own personality. Our new identity also helps us stand out from our competition as we enter the next stage of our business strategy.
Jonathan Punter, Group CEO, Punter Southall Group
Problems we solve
According to McKinsey, 1 in 3 change programmes fail* and PwC state that, ‘Culture and change are the biggest challenges for successful integration’.**
It’s clear that change and transformation create degrees of complexity and uncertainty in an organisation. Whilst there are countless business models out there to help define and implement a new business strategy, brand is often overlooked.
We believe brand plays a powerful role as a strategic business tool, helping to effectively deliver change and transformation programmes.
Transformation: we help businesses successfully transform by creating a powerful Organising Idea that sits at the heart of the business. In fast changing times, it’s crucial to ensure your people are aligned, engaged and understand your purpose.
Clarity: an Organising Idea helps to bring clarity and focus to the delivery of your strategic ambitions. It helps to align and organise different teams and projects across your business towards a common goal.
Engagement: it underpins and unifies your purpose, values and culture. It brings people together, inspires innovation, improves people satisfaction and drives performance. It establishes a platform to drive change and behaviour. It defines and orchestrates the total employee and customer experience from the inside out.
If you want to chat about what your business needs, speak to Andy Snuggs, Managing Partner.
+44 (0)203 657 0400
Brand and communications experts.
© 2020 Future Kings Limited