A programme that helps companies transform to meet changing market and customer needs by using brand to embed new strategies.
Our Organising Idea Programme is tailored to your business. It recognises your unique story and your unique business strategy.
Proven processes will challenge your ambition as a team and take your business forward by defining and creating a brand that clearly reflects what you want your business to be recognised for.
It’s clear that change and transformation create degrees of complexity and uncertainty in an organisation. Whilst there are countless business models out there to help define and implement a new business strategy, brand is often overlooked.
We believe brand plays a powerful role as a strategic business tool, helping to effectively deliver change and transformation programmes.
We help businesses successfully transform by creating a powerful Organising Idea that sits at the heart of the business. In fast changing times, it’s crucial to ensure your people are aligned, engaged and understand your purpose.
An Organising Idea helps to bring clarity and focus to the delivery of your strategic ambitions. It helps to align and organise different teams and projects across your business towards a common goal.
It underpins and unifies your purpose, values and culture. It brings people together, inspires innovation, improves people satisfaction and drives performance. It establishes a platform to drive change and behaviour. It defines and orchestrates the total employee and customer experience from the inside out..
A varied portfolio brought together in a unifying yet adaptable masterbrand identity system. With the recognition that came from aligning the group companies under an agile and identifiable visual identity, Future Kings was able to encourage increased cross selling across Punter Southall Group’s financial services companies.
© 2020 Future Kings Limited